Marketing for Developers 2026 - Justin Jackson

Justin does a live teardown of the landing page for There There, a new AI-powered help desk from Spatie in Belgium. Practical takeaways for launching a product in the AI age.

00:00 Intro and first look at There There's landing page
00:52 Headline and design — clean, modern, tight
01:11 Show the humans behind the product (team avatars, hover states)
01:24 Why human faces matter in the age of AI vs. autonomous companies like Polsia
02:37 Make your product screenshots interactive with hoverable feature highlights
03:17 Structured text content on your page feeds LLMs and AI search
03:41 Real testimonials with photos build trust (Lars Lofgren conversation callback)
04:28 Get reviews on Trustpilot, G2, Capterra, Product Hunt, and Reddit
04:59 Team photo and "a real person replies" footer
05:52 Pre-launch waiting lists are the most potent marketing moment
06:22 The About page — professional team photos signal trustworthiness
07:17 Publish your docs early to seed search engines and LLMs
08:14 Live test: Googling "what is There There app?" and "is it trustworthy?"
09:42 Trust and reputation matter more than ever with so many spammy AI sites
10:08 Wrap-up — two thumbs up, just fix a few typos

Links

• There There — AI-powered helpdesk by Spatie
• Spatie — Belgian dev agency / open source creators
• Polsia — Autonomous AI company platform
• Freek Van der Herten
• Flare, Mailcoach, Ray — Other Spatie products
• Trustpilot, G2, Capterra, Product Hunt